How do you effectively communicate with customers suffering from information overload?

Last month's survey proved exactly how savvy our readership is. All those who responded have some sort of plan for cutting through information overload to reach their customers.

17% of you target your messages to your customers according to their interests.

33% of you track results and alter your communications accordingly.

And a full 50% of you work hard to position yourselves as a relevant, credible and compelling source of information.